Privacy Statement

Wayne Long & Co. is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience.  This Statement of Privacy applies to the Wayne Long & Co. Web site and governs data collection and usage.  By using the Wayne Long & Co. website, you consent to the data practices described in this statement.

Collection of your Personal Information

Wayne Long & Co. collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number.  Wayne Long & Co. also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interest and favorites.

There is also information about your computer hardware and software that is automatically collected by Wayne Long & Co.  This information can include:  your IP address, browser type, domain names, access times and referring Web site addresses.  This information is used by Wayne Long & Co. for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Wayne Long & Co. Web site.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Wayne Long & Co. public message boards, this information may be collected and used by others.  Note:  Wayne Long & Co. does not read any of your private online communications.

Wayne Long & Co. encourages you to review the privacy statements of Web sites you choose to link to from Wayne Long & Co. so that you can understand how those Web sites collect, use and share your information.  Wayne Long & Co. is not responsible for the privacy statements or other content on Web sites outside of the Wayne Long & Co. and Wayne Long & Co. family of Web sites.

Use of your Personal Information

Wayne Long & Co. collects and uses your personal information to operate the Wayne Long & Co. Web site and deliver the services you have requested.  Wayne Long & Co. also uses your personally identifiable information to inform you of other products or services available from Wayne Long & Co. and its affiliates.  Wayne Long & Co. may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

Wayne Long & Co. does not sell, rent or lease its customer lists to third parties.  Wayne Long & Co. may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you.  In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party.  In addition, Wayne Long & Co. may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries.  All such third parties are prohibited from using your personal information except to provide these services to Wayne Long & Co. and they are required to maintain the confidentiality of your information.

Wayne Long & Co. does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

Wayne Long & Co. keeps track of the Web sites and pages our customers visit within Wayne Long & Co. in order to determine what Wayne Long & Co. services are the most popular.  This data is used to deliver customized content and advertising within Wayne Long & Co. to customers whose behavior indicates that they are interested in a particular subject area.

Wayne Long & Co. Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to:  (a) conform to the edicts of the law or comply with legal process served on Wayne Long & Co. or the site (b) protect and defend the rights or property of Wayne Long & Co.; and, (c) act under exigent circumstances to protect the personal safety of users of Wayne Long & Co.. or the public.

Use of Cookies

The Wayne Long & Co. Web site uses “cookies” to help you personalize your online experience.  A cookie is a text file that is placed on your hard disk by a Web page server.

Cookies cannot be used to run programs or deliver viruses to your computer.  Cookies are uniquely assigned to you, and can only be read by a Web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time.  The purpose of a cookie is to tell the Web server that you have returned to a specific page.  For example, if you personalize Wayne Long & Co. pages, or register with Wayne Long & Co. site or services, a cookie helps Wayne Long & Co. to recall your specific information on subsequent visits.  This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on.  When you return to the same Wayne Long & Co. Web site, the information you previously provided can be retrieved, so you can easily use the Wayne Long & Co. features that you customized.

You have the ability to accept or decline cookies.  Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.  If you chose to decline cookies, you may not be able to fully experience the interactive features of the Wayne Long & Co. services or Web sites you visit.

Security of your Personal Information

Wayne Long & Co. secures your personal information from unauthorized access, use or disclosure.  Wayne Long & Co. secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. 

Changes to this Statement

Wayne Long & Co. will occasionally update this Statement of Privacy to reflect company and customer feedback.  Wayne Long & Co. encourages you to periodically review this Statement to be informed of how Wayne Long & Co. is protecting your information.

Contact Information

Wayne Long & Co. welcomes your comments regarding this Statement of Privacy.  If you believe that Wayne Long & Co. has not adhered to this Statement, please contact Wayne Long & Co. at  We will use commercially reasonable efforts to promptly determine and remedy the problem.

Wayne Long & Co. Privacy Policy

CPAs, like all providers of personal financial services, are now required by law to inform their clients of their policies regarding privacy of client information.  CPAs have been and continue to be bound by professional standards of confidentiality that are even more stringent than those required by law.  Therefore, we have always protected your right to privacy.

Types of Non-public Personal Information We Collect

We collect non-public personal information about you that is provided to us by you or obtained by us with your authorization.

Parties to Whom We Disclose Information

For current and former clients, we do not disclose any nonpublic personal information in the course of our practice except as required or permitted by law.  Permitted disclosures include, for instance, providing information to our employees and, in limited situations, to unrelated third parties who need to know that information to assist us in providing services to you.  In all such situations, we stress the confidential nature of information being shared.

Protecting the Confidentiality and Security of Current and Former Clients’ Information

We retain records relating to professional services that we provide so that we are better able to assist you with your professional needs and, in some cases, to comply with professional guidelines.  In order to guard your nonpublic personal information, we maintain physical, electronic, and procedural safeguards that comply with our professional standards.

Your privacy, our professional ethics, and the ability to provide you with quality financial services are very important to us.  Please call us at (661) 664-0909 if you have any questions.